Overall, ASML reaches around 10,000 children per year in the Netherlands through the efforts of our STEM promotion team and our employee ambassadors. The goal of our efforts isn’t commercial, although having a larger talent pool to draw from is certainly a benefit for us. “Kids aren’t our customers,” explains Monique. “It’s not like one of them could buy one of our machines and take it home on the bike. With STEM promotion, we’re investing in our long-term future, and that of the industry in which we operate.”
The schools are grateful for this support. “To inspire and innovate in education, I believe it’s necessary to look for opportunities that enrich education for students,” says Anne Voorn, manager at Sondervick High School in Veldhoven, the Netherlands. “Through the ASML Ambassadors program, expertise is shared and education is enhanced for our students.” The students visit the ASML campus and participate in workshops, and the teachers keep in direct contact with some of the ASML Ambassadors. ASML’s CEO Peter Wennink is also a much-appreciated guest teacher at the school.
It’s our collective responsibility to tell others about the fascinating and astonishing world of technology. As one of the world’s leading high-tech companies, we’ve assumed our part of this responsibility. We hope to motivate as many students as we can to choose tech, where the cool kids rule.